Marshmello x Coca-Cola — Concept Promotional Poster
An unofficial poster study inspired by Marshmello × Coca-Cola, combining AI-assisted source imagery with Photoshop compositing.
Explore the projectPersonal concept
I imagined a science-fiction campaign scene around music and the product. This was a personal study in art direction and compositing, using AI-generated elements as source material rather than as the finished image.
Compositing challenge
The source elements came with different lighting, perspective and texture. I needed to bring the character, product and environment into one believable scene.
Character and composition
Art direction & craft
I refined the elements in Photoshop, adjusting color, shadows, glow and depth. The cool space setting frames the figure while selective product color establishes a clear point of attention.
Final composition
The poster treats character, product and environment as parts of a single campaign image, with lighting and scale used to connect them.
What the study shows
The piece documents a hybrid workflow: generating source material, selecting what serves the idea and finishing the visual through manual compositing.
