Author G — Personal Brand Identity

I created Author G as a personal identity for my work in graphic design, campaigns and digital experiences. It needed to hold expressive compositions and the more structured side of my practice together.

The blue gradient moves from darker, quieter tones to brighter accents. It gives the identity room to adapt without changing its core elements.

The wolf-inspired form incorporates the letter G, connecting Gustavo’s name to the idea of authorship. I kept the construction compact so the mark could work alone or beside the wordmark.

Symbol, wordmark, blue palette and gradient form a set used in digital pieces, presentations and portfolio materials. The applications test the mark at different scales and against different backgrounds.