Sore Losers Club - Collection Promotional Art
A series of product visuals for a Sore Losers Club clothing drop, presenting caps, hoodies, pants and shorts in one visual language.
Explore the projectThe collection
The brand needed to present several apparel items as part of the same release. I developed a shared visual environment for the collection while giving each product enough space to be seen on its own.
One system, different products
Caps, hoodies, pants and shorts have different shapes and details. The layouts had to maintain a clear product view while repeating the light, framing and type that tie the series together.
Collection mark
Visual direction
Soft lighting, depth and a restrained glow create an atmospheric setting. Variations in crop and composition keep the images from looking identical while preserving the collection’s connection.
The pieces in context
Each item is photographed within the same launch system, retaining its details and silhouette.
Headwear
Hoodies
Long sleeves and polos
The collection continues
Apparel variations share the same typographic and atmospheric direction.
Sweatshirts and T-shirts
Joggers and shorts
Collection presentation
The product images borrow from the JDM-inspired culture behind Sore Losers Club. Photography and typography give the release an editorial rhythm across the full set.
Outcome & application
The completed series lets the brand show individual items and the collection as a whole with a consistent art direction. The case documents the complete range of product visuals created for the release.
