FJU Talent — Visual Identity & Event Design
I led the visual identity for FJU Talent 2025, from its stage-inspired direction to promotional posts, countdowns and event applications.
Explore the projectEvent & scope
FJU Talent is a youth talent show. For the 2025 edition, I developed the visual identity and adapted it to the campaign leading up to the event and to materials used during it.
My role
As lead designer, I set the visual direction and kept the identity consistent across social posts, countdown content and stage-related pieces. The work followed the event from initial concept through its live application.
The live event
A look at the space behind the campaign.
Event identity
Talent call
Visual direction
Curtains, stage lighting and dramatic framing provided the theatrical cues. Large type and bright accents made the event name and dates easy to pick out across formats.
Talent on stage
Two social sequences document the performances and the people behind the event.
Moments that matter
Music and community
A system for the event timeline
The identity had to accommodate early announcements, countdowns and live moments without feeling like separate campaigns. I used recurring type, color and stage elements to keep these phases connected.
The countdown to the show
A story series builds anticipation from one week before the show to the event day.
From one week to today
Outcome & application
The 2025 event had a continuous visual presence before and during the show, across digital promotion and stage applications. The project demonstrates end-to-end ownership of an event identity with many practical formats.
