ReeferTec — Brand & Digital Communication

ReeferTec works with refrigerated containers, parts, maintenance and rental. Its communication needed to explain a technical offer clearly to people looking for equipment and specialist support.

As Marketing and Graphic Designer, I developed the brand identity and applied it to social content, campaign materials, workwear and the website. The work connects what customers see online with the team and services they encounter in the field.

The symbol combines the silhouette of a container with a refrigeration unit, making the business recognizable in the mark itself. Blue, a controlled gradient and a clear wordmark support legibility on light and dark surfaces.

I documented horizontal and vertical versions, a construction grid and color guidance so the identity could be used consistently beyond the initial logo.

The mark also appears on polo shirts, reflective workwear and long-sleeve uniforms. These applications keep the brand legible in the practical setting where the team works.

The service campaign introduces maintenance, parts, technical assistance and rental. An educational carousel presents signs of problems with a reefer and guides the audience toward specialist support.

The rental series uses actual container imagery and consistent labels so each slide can be read as part of the same offer.

A family of layouts presents components with product photographs, names, brands and key details. Feed posts and carousel sequences keep the same visual structure while accommodating different products.

The campaigns were designed for real digital placements, with hierarchy that still works at mobile size.

The social templates cover recurring questions, services and component availability. The same identity extends into ReeferTec’s website, connecting the brand and its service information in one experience.