Grupo Macuco — Print & Physical Media Design
Printed and physical communication created during my internship at Grupo Macuco, from street-facing banners to sales displays and newspaper ads.
Explore the projectContext & contribution
Alongside digital campaigns, the marketing team needed materials for sales actions and public spaces. I adapted development messaging and the group identity to wind banners, compact display stands and newspaper advertisements.
Designed for distance and format
A street banner is read in seconds; a newspaper ad is read up close. The challenge was to choose which property details deserved prominence at each distance and keep the contact information accessible.
At a glance
Felipe wind banners and a matching sales display, as shown in the original case.
Visual approach
Large property imagery and concise headlines carry the first reading. Type size, spacing and contrast then adjust to the production format, from tall outdoor pieces to narrow print columns.
From street to sales stand
Wind banner variations for Cecília, SPACES and Felipe, plus both stand applications.
Wind banners
Display stands
Execution — Printed Materials
The collection includes street-facing wind banners for Cecília, SPACES and Felipe, plus compact sales display stands. The same visual hierarchy works at very different viewing distances.
Newspaper advertisements translate the property offer into a narrow column. Front and reverse layouts for Cecília, Felipe and Castell Di João Paulo are shown alongside photos of the printed pieces.
Campaigns in a narrow format
Front and reverse layouts for Cecília, Felipe and Castell Di João Paulo.
Cecília and Felipe — front
Cecília and João Paulo — reverse
Printed and photographed
Photos show the layouts applied to newspapers and handled in the real world.
Print applications
Outcome & application
The delivered layouts cover multiple developments and viewing contexts, with printed examples shown alongside the artwork. They demonstrate a consistent identity adapted to the physical conditions of each medium.
