SOSA Imports — Two Locations
A three-message retail campaign adapted for SOSA Imports in Balneário Camboriú and Santos during my work at Boss Marketing.
Explore the projectBrief & contribution
The same product-led messages needed to work for two stores. I used a shared hierarchy and image treatment, then varied the palette and atmosphere so each location had its own set without losing the campaign connection.
A reusable concept
Product imagery and a clear hierarchy carry trust, performance and technology claims. The Balneário Camboriú version uses a light neutral field.
Light campaign variant
Three messages around trust, performance and technology.
SOSA BC
Original white composition
A local variation
Santos uses violet light and stronger contrast while retaining the same conceptual structure. The two sets are grouped separately so the adaptation is easy to compare.
Violet campaign variant
The same communication themes adapted to a more saturated visual field.
SOSA Santos
Three corresponding layouts
Outcome & application
The six social pieces form two comparable sets of three. The project demonstrates a practical way to localize a campaign while retaining its core message and composition.
