Boss Marketing — Food & Hospitality
Selected food and hospitality campaigns from my time as a graphic designer at Boss Marketing, organized by client and format.
Explore the projectAgency context
At Boss Marketing, I produced social content for restaurants, pizzerias and food brands with different identities and deadlines. Each client needed recognizable communication for products, offers, operating information and seasonal dates.
This case groups the work by actual client so the range of visual decisions can be compared without treating it as one brand.
The design challenge
Food imagery needed to attract attention, but prices, calls to action and service details still had to be read quickly on a phone. I adjusted the balance of type, crop and color for each client rather than repeating a single layout.
Campaign examples
Restaurant promotion and a delivery campaign.
How I worked
I followed each brand’s existing visual cues and built related layouts for feed posts, Stories, promotions and seasonal content. Reusable decisions in spacing and hierarchy helped me produce variations while keeping the clients distinct.
Client collections
Santana’s Restaurante
A restaurant campaign spanning daily Stories, product offers and service information.
Tedy Pizzas
Delivery, menu and combo offers in one bold red system.
Onda Deck Lounge
Events, menu offers and seasonal promotion in feed and Story formats.
Mariah Temakeria
Delivery, opening hours and seasonal Stories for a Japanese-food brand.
Mariah — Highlights
Four highlight cover icons extending the social identity.
Maxim’s
Food promotions and Mother’s Day content in feed and Story pairs.
Boca Cheia
Offers and a seasonal piece with a strong red food-led treatment.
Easter Across Brands
Fifteen distinct seasonal artworks adapted to different clients.
Outcome & application
Eight client series are shown with the actual artwork grouped by brand and publication format. Together they document the breadth of agency work and the ability to adapt a visual direction to different food businesses.
