GLAM — Logistics Campaigns
Social campaigns for GLAM at Boss Marketing, including an eight-slide CIOT explainer and content about transport services and company milestones.
Explore the projectContext
GLAM’s logistics communication covered both practical freight topics and the company’s broader transport positioning. These pieces were developed during my work at Boss Marketing.
Making CIOT understandable
I divided a technical transport topic into eight short steps. Large headlines, photography and a black-and-orange palette give readers a clear path through the explanation, one point per slide.
CIOT: an eight-slide guide
The educational sequence is presented in its intended reading order.
CIOT carousel
Slides 1–8
Different messages, one system
Service offers, operational benefits, a safety campaign and company milestones use the same high-contrast language while changing their hierarchy for the subject at hand.
Services, operations and company moments
Posts for specific services and broader brand communication.
Service messages
Transport, partnerships and planning
Brand and calendar
Safety, milestones and recognition
Outcome & application
The eight-slide explainer sits alongside service, safety and institutional posts. Together, the pieces show a visual system that can carry both practical information and broader brand communication.
